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The fashion game has evolved over the years, especially in the streetwear arena. There’s new lines popping up all over the globe, but streetwear hasn’t always been the saturated market it’s become today. When pioneering brand Tribal began in 1989, by brothers Bobby and Joey Ruiz, there weren’t any other brands to look to for inspiration or a blueprint for success. They just set up shop and created gear that appealed to themselves, their friends, and were inspired by their interests. That mind state has resulted in over two decades of success and trendsetting.

Last year, Tribal celebrated 20 years in the biz … and is as relevant today as they’ve ever been. 20 years doesn’t come easy though, it’s been a long journey. But, from successes to failures, Tribal has persevered and overcome obstacles that many lines today won’t have to face, because they’ve already leaped over them.

With such a huge milestone under their belt, we decided to catch up with founder Bobby Ruiz to discuss Tribal’s 20-year history. From how they started to their success, to obstacles and memories, Bobby gives us his account of moments frozen in time … in Tribal’s storied history. This story is also detailed in their recently released 20-year DVD documentary, titled “Beyond The Four”, which is currently available on their website (TribalGear.com).

Streetwear lines, open your eyes and ears, because Bobby’s words can give you some insight on how to attain longevity in an industry where so many fail.

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